Primitive Skateboarding is a Southern California skateboard company created by professional skateboarder Paul Rodriguez. After riding for Plan B, the plans for the Primitive brand which also includes Primitive Apparel was put in to place. It all started with a short run of 500 golden skateboards that was meant to be a one-off but after they sold out in less than 2 minutes he decided to go all in and make it a done deal. Now with a full team Primitive Skateboards and Apparel has continued to grow in to something so much bigger from the day of that first 500 decks drop. Upgrade your skate gear with Color’s selection.