Founded in 2002 by professional skateboarder and world traveler Keith Hufnagel, HUF is a brand that sets out to represent the world of skateboarding through a diverse array of cultural inspirations and ideas. With an understanding of skateboarding culture, HUF seeks to create premium products, high quality apparel, skateboard products and footwear that are modeled after the constant progression and evolution that is the skateboarding community. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality. Do not settle for the status quo. Go out and create your own future – do it yourself, do it in style.