Polar Skate Co. is a Swedish skatewear brand and professional skate team based in the city of Malmö, founded and owned by Pontus Alv. Polar represents a shift in skateboarding towards independent companies that serve a more niche audience. Their skateboard graphics are known to cover a variety of styles, ranging from homages to fine art to scathing parodies of popular culture, and in this way manages to articulate skateboarding’s creative energy in its understated, playful garments.